Enabling intermediary-led business models by leveraging middlemen to provide a high-touch, human interface to consumers.
Early believers of pioneer founders
In India's low-trust, high-touch economy, consumers prefer trusted human intermediaries over faceless online brands. We invest in companies that leverage these on-the-ground partners to bridge the trust deficit and deliver a personalized, human touch to consumers
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Why did we Invest in Meesho?
Part of our Vintage fund, Meesho was one of our first investments. Our conviction in the founders is what made us invest in what became a category-creating Unicorn.
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Why did we invest in Skillbee?
Skillbee has been able to close a major gap in the global labour market and we are proud to partner with them as they increase access to jobs for aspirational Indians around the world.
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How Wealthy is democratising wealth management
Wealthy is serving a whole new target audience in India — the affluent mass with curated financial products that have been previously reserved for HNIs