Abstract dark blue background with dotted white circular planetary orbits.

Enabling intermediary-led business models by leveraging middlemen and AI to provide a high-touch, human interface to consumers​.

Early believers of pioneer founders

In India's low-trust, high-touch economy, consumers prefer trusted human intermediaries over faceless online brands. We invest in companies that supercharge these on-the-ground partners with AI - handling systematic coordination while preserving the human relationships that drive trust and conversion.

Talked about, most recently

  • Two smiling men standing together outdoors, one with his arm around the other's shoulder, greenery background.

    Why did we Invest in Meesho?

    Part of our Vintage fund, Meesho was one of our first investments. Our conviction in the founders is what made us invest in what became a category-creating Unicorn.

  • Two men smiling and sitting on a dark couch, wearing black t-shirts with the Skillbee logo and text that reads "NO.1 JOBS APP IN UAE". The background is yellow with dotted patterns, and there is black text on the left side that reads "Why did we invest in Skillbee?". The Skillbee logo and the phrase "Good Capital" are in the top right corner, and the word "Crosstalk" is in the bottom right corner.

    Why did we invest in Skillbee?

    Skillbee has been able to close a major gap in the global labour market and we are proud to partner with them as they increase access to jobs for aspirational Indians around the world.

  • Two men standing in front of a wall with the words 'Wealthy' in large letters. The image is part of a graphic titled 'Democratizing Wealth Management,' discussing how Wealthy is changing India's savings and investment habits in a surging economy.

    How Wealthy is democratising wealth management

    Wealthy is serving a whole new target audience in India — the affluent mass with curated financial products that have been previously reserved for HNIs