Supergrains in India: Reviving Ancient Wisdom for Modern Nutrition
In the land where the Green Revolution once triumphed, a new revolution is taking root - the supergrain revolution. From the foothills of the Himalayas to the coasts of Kerala, India's diverse agro-climatic regions have been home to a treasure trove of ancient grains that are now being rediscovered and celebrated for their nutritional and environmental benefits.
For founders and senior operators in the startup ecosystem, this resurgence of supergrains presents a unique opportunity to tap into a market that is deeply rooted in India's cultural and culinary heritage, while also addressing the pressing challenges of our time - from climate change to lifestyle diseases.
The Grain Story: A Central Pillar of Indian Civilization
Grains have been a central pillar of Indian civilization since time immemorial. From the wheat fields of Punjab to the rice paddies of Bengal, grains have not only sustained our bodies but also shaped our culture, our rituals, and our way of life.
But amidst the rapid industrialization and globalization of our food systems, many of India's indigenous grains were pushed to the margins. Millets, for instance, were once a staple in many parts of the country, but they gradually lost ground to high-yielding varieties of wheat and rice that were promoted during the Green Revolution.
However, as the world grapples with the dual challenges of feeding a growing population and mitigating the impacts of climate change, there is a growing recognition of the value of these ancient grains. Millets, along with other supergrains like amaranth, buckwheat, and sorghum, are now being hailed as the future of sustainable agriculture and healthy eating.
The Supergrain Spectrum: Nutrition and Sustainability
So what makes these grains "super"? For starters, they are nutritional powerhouses. Millets, for instance, are rich in protein, fiber, vitamins, and minerals, and have a low glycemic index, making them suitable for people with diabetes. Amaranth is another supergrain that is loaded with protein, fiber, and micronutrients, and has been shown to have anti-inflammatory and anti-cancer properties.
But the benefits of supergrains go beyond nutrition. These crops are also inherently resilient and can grow in harsh conditions with minimal inputs. Millets, for example, are drought-resistant and can grow in arid and semi-arid regions, while buckwheat can thrive in cold climates and poor soils. This makes them ideal for small-scale farmers who are vulnerable to the impacts of climate change.
Moreover, many of these supergrains have deep cultural and spiritual significance in India. Amaranth, for instance, is considered a sacred grain in many parts of the country and is often used in religious ceremonies. Sorghum, also known as jowar, is a staple in many parts of western and southern India and is celebrated in local folklore and music.
The Supergrain Startups: Blending Tradition with Innovation
The supergrain revolution is being led by a new crop of startups that are blending traditional wisdom with modern innovation to create products that are both nutritious and delicious. Here are a few notable players:
Taru Naturals: Founded by Ruchi Jain, Taru Naturals is a Mumbai-based startup that offers a range of products made from millets, amaranth, and other supergrains. The startup works directly with small-scale farmers to source its grains and uses traditional processing methods to retain their nutritional value.What sets Taru Naturals apart is its focus on creating innovative and convenient products that appeal to modern consumers. From millet-based breakfast cereals to amaranth energy bars, Taru Naturals is making supergrains accessible and enjoyable for everyone.
Monsoon Harvest (now called Wingreens Harvest): Monsoon Harvest, founded by Ashwini Rajurkar and Sudeep Agarwala, is a Pune-based startup that offers a range of organic and healthy snacks made from supergrains like jowar, ragi, and bajra. The startup's products are not only nutritious but also flavorful, with options like spicy jowar puffs and ragi crackers. Monsoon Harvest has also been instrumental in promoting the use of supergrains in the food industry. The startup has collaborated with chefs and restaurants to create dishes that showcase the versatility and deliciousness of these ancient grains. Wingreens, a Sequoia-backed F&B business, recently acquired the company.
The Way Forward: Nurturing the Supergrain Ecosystem
For startups and investors alike, the supergrain revolution presents a unique opportunity to create value while also making a positive impact on society and the environment. However, to truly realize the potential of this space, we need to nurture an ecosystem that supports the growth and mainstreaming of supergrains.
This ecosystem must include stakeholders at every level - from farmers and processors to retailers and consumers. Startups can play a key role in this ecosystem by creating innovative products, building efficient supply chains, and raising awareness about the benefits of supergrains.
Investors, on the other hand, can provide the capital and mentorship needed to scale these startups and take them to the next level. But more importantly, investors can also use their influence to drive systemic change - by advocating for policies that support small-scale farmers, promote sustainable agriculture, and encourage the consumption of healthy and nutritious foods.
The Bottom Line
India's supergrain revolution is not just about rediscovering ancient grains; it's about rediscovering our connection to the land, to our food, and to each other. It's about creating a food system that is sustainable, equitable, and nourishing for all.
For startups and investors in this space, the opportunities are endless. From creating innovative products and building efficient supply chains to driving behavior change and shaping policy, there is a role for everyone in this revolution.
